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    Social Media Curly Trends, Yay or Nay
    September 27, 2021 Verna Meachum

    Social Media Curly Trends, Yay or Nay

    The hair and beauty industry continuously thrives on new styles and trends! With the rise in social media, many platforms have cultivated influential hair habits that have received a cult following from users. Especially for curly girls who are always...

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    Hard Water and Its Impact On Hair
    August 30, 2021 Verna Meachum

    Hard Water and Its Impact On Hair

    Water is a vital element without which we cannot survive. It has special chemical properties, like being a polar molecule, that enable it to dissolve other chemicals, minerals, and ingredients. Polarity also makes it an excellent wetting liquid that provides...

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    Let's Talk About Frizz
    July 26, 2021 Verna Meachum

    Let's Talk About Frizz

    Frizz is a big issue in the hair care industry, and almost every consumer faces this dilemma. Curly hair is more vulnerable to this problem and needs the proper hair care regimen to combat it. Let's see how we can...

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    Scalp Care
    June 28, 2021 Verna Meachum

    Scalp Care

    The scalp is the surface area of our body where new hair growth occurs. It's involved in a series of complex biochemical reactions that are essential for healthy hair. The scalp is home to thousands of hair follicles which are...

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    Defining Butta
    May 24, 2021 Verna Meachum

    Defining Butta

    Every hair type has its own unique set of needs, but type 4 hair is the tightest curl type which requires lots of moisture and gentle detangling.  After years of testing, we bring you our – Defining Butta. It took...

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