Cleansing, Why It’s an Important Step in Your Hair Care Routine

Two days, four days, a week…The number of days one goes without washing their hair has become a point of satisfaction these days.

Although washing your hair too much may damage it and remove its natural moisture, experts say that there is such a thing as not cleansing your hair often enough. Without regular cleansing, your hair can become dull, smelly, and worse.

We realize that there is not a one-size-fits-all approach to hair care, but how often you wash your hair — and with what — depends significantly on your body, lifestyle, and preferences.

Depending on a few conditions, you may need to wash your hair more frequently.

These include:

Healthy hair starts at the roots. You know what happens when you don’t wash your face, right? The same goes for your scalp.

Dead skin, hair products, and oils on the scalp need to be removed from time to time; otherwise, they can block follicles and lead to inflammation.

Since skin cells turn over approximately every 28 days, the build-up of dead skin scales can grow more noticeable if you don’t wash your scalp.

Cleansing is basic hygiene. Oil is the biggest culprit behind what we consider “dirty” hair. It can leave hair limp, clumpy, and feeling oily. How much oil (sebum) you produce depends on your age, genetics, sex, and environment.

Sebum is constantly secreted out of the scalp, and it can build-up without washing. This sebum can act as a food source for microfauna whose action can lead to dandruff and, in extreme cases, cause hair loss.

In addition, product build-up residue from conditioning and styling ingredients will also transpire without washing, which collectively can dull the hair and weigh it down.

A good cleaning with a good shampoo will prevent all of these issues.

It’s the foundation of great hairstyle. Achieving the perfect bomb hairstyle always starts with cleansing your hair. Using shampoo that is tailored to your specific hair type helps ensure you are maximizing your hair's potential.

If you have thin hair, it may look greasy faster because it is more likely coated with sebum. This means you probably need to wash your hair more frequently.

Our clarifying shampoo will not only help cleanse the scalp and hair, but balance moisture while adding volume.

If you have thick, coarse hair, you need a shampoo that will hydrate and coat the cuticle to retain moisture.

Our medium moisture shampoo will help deliver the moisture your hair needs and help calm frizz, leaving you with shiny, healthy-looking hair.

ACV Rinse. Apple cider vinegar is one of nature's best gifts, and there are so many benefits. Apple cider vinegar's main cleansing power is in its acidic content.

Acetic acid is a pure acid with anti-bacterial and anti-fungal properties. It's what gives vinegar its sour taste, smell, and low pH.

Apple cider vinegar also contains natural alpha-hydroxy acid, which help to gently exfoliate the scalp and hair, allowing for removal of dead skin cells and build-up that can occur from sweat and or conventional hair products.

It is important to note that when using any new products, we recommend that you do an apple cider vinegar rinse so that you can effectively remove all build up from your old products.

To do this:

  1. Mix one part apple cider vinegar with three-part water.
  2. Shampoo hair and rinse with water.
  3. Apply the ACV mixture on scalp and hair and leave on for up to 13 minutes.
  4. Rinse and follow up with a conditioner.

Kinky curly hair needs to be washed the least. Over-washing can lead to dryness, frizziness and breakage. It is recommended that those with tight curls should wash their hair no more than once a week or every other week, according to the American Academy of Dermatology.

Styling products. Styling products can build up on your hair and scalp and lead to irritation, if not properly cleaned. If you frequently use a lot of products or if you use a product that is typically heavy for your hair type, you may need to wash your hair more often.

Over-washing. Lastly, if you believe you are washing your hair too frequently, then try skipping a wash each week or wait longer in-between washes by a day. Continue reducing it weekly until you're content with the way your hair and scalp feel.

Some people have delicate, fragile hair can be easily damaged from over-washing--these individuals might want to only shampoo every other week.


Make note of any changes in cleansing sessions at least one month before deciding if it’s working--this gives enough time for your hair and scalp to adjust accordingly.

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